Challenge
Solution
Our capabilities as a “one-stop-shop” for both big ideas and day-to-day creative execution were the perfect match for the USGA’s needs. We were able to step right in, beginning with a strategic brand overview and a budget-savvy media plan, and culminating in the creative development and implementation of a full 360° campaign that included print, radio, social media, out-of-home, indoor, stadium advertising, and a pair of television commercials promoting event ticket sales and showcasing the sport’s brightest stars.
Results
Not only did we deliver and execute an award-winning creative campaign that attracted golf enthusiasts from all around the globe, but we were also there for the ongoing creative emergencies (website crashes, parking passes) that helped the event go off without a hitch, giving our USGA and IMG partners peace of mind throughout the entire experience. As our day-to-day contact said, “You guys knocked it out of the park for us”. (Thanks, Laura!)
Our Work
- Strategic Planning
- Television Campaign
- Media Planning
- Print Advertising
- Stadium Advertising
- Radio Campaign
- Transit Campaign
- Digital Campaign
- Consumer Promotion
- Social Media
- Billboards
- Event Collateral
- Copywriting
- Graphic Design
“Thankfully, we chose New Frontier over larger agencies to handle the planning, marketing and advertising for our global project. Our team loved working with David and his talented staff – they were strategic, creative, and fun to work with every step of the way”
