Challenge
The demands of a global consumer product company require a fast-moving agency that can seamlessly step in to ensure peace of mind, deliver immaculate creative work, and to often “do the impossible” when other agencies can’t. From marketing plans that shift at the last minute, to sales requests that seem to come out of nowhere, to the demanding legal/regulatory process that needs to be navigated with precision, the team at Avrio Health – like every CPG marketing team – needed an agency partner that could support, anticipate, strategize, and execute against their everyday creative needs.
Solution
As former brand managers and “big agency” creative directors, we were able to jump right in to support the marketing team and their daily challenges. Our work with Avrio Health includes managing the everyday creative work across the entire brand portfolio – national products such as Betadine®, SlowMag™Mg, and Senokot® – while partnering with other agencies to ensure flawless execution and consistent messaging across all touchpoints.
Results
In addition to developing and managing all brand websites, consumer marketing and promotional materials, our partnership supports a daily balance between long-term strategic projects and unforeseen emergencies. A last-minute national FSI? Package changes need to be made in the 11th hour? Seventeen IRC’s need to be done in a weekend? Three more new product concepts in time for next week’s focus group? We’ve done it all. One member of their marketing team recently told us they love us and described us as “a product manager’s dream come true”. Awww, thanks marketing team – we love you too!
Our Work
- Websites (Brand, Corporate, International, Microsites)
- National Consumer and Retail Promotion
- FSI
- Point-of-Purchase materials
- Package Design
- Print Advertising
- Product Sell Sheets
- Retail Display
- New Product Concepts
- Copywriting
- Conference and Sales Materials
- Brand Consulting
“It is beyond valuable to have access to a small agency that understands the internal processes and demands of a big brand, and gets things done quickly when opportunities and emergencies come up.”
