Challenge
Having launched dozens of consumer products from both the client and agency sides, we’re always excited to support new product launches and brand extensions as they prepare to hit the marketplace. That was recently the case with TruSkin, an advanced premium skincare brand from our client, Wellbeam Consumer Health, which was making inroads into the national marketplace. With their numerous PR, retail and line extension intiatives, they leveraged their partnership with us as a fast-moving agency that could jump right in to embrace their brand strategy and support the tactics that were necessary to make their launches successful.
Solution
Our longstanding relationship with the Wellbeam team, and our track record of resourcefulness, creativity and execution were a perfect match for TruSkin’s launch plans, as we were able engage immediately, and provide the client with peace of mind while taking care of their creative needs, no matter how diverse or urgent.
Results
Our immediate support initiatives included email design to help with retail and consumer outreach, a broad suite of Amazon ads, social media and animated digital banners to infuse their launch campaign, in-store displays and point-of-purchase materials, and an influencer box/press kit to share their products with beauty editors and retail buyers to help grow their brand and elevate their position as America’s highest rated skincare serum.
Our Work
- Website Design and Updates
- Package Design
- Product Launch Support
- Amazon Campaign
- Social Media Banners
- Digital Animation
- Email Design
- In-Store Displays
- Point-Of-Purchase Materials
- Press/Influencer Materials
- Print Advertising
- Graphic Design
“Thank you so much for all of your great work! You have truly been a pleasure to work with, and we look forward to collaborating with you in the future!”
